Now that I've posted about the Hanshin Tigers I suppose I have to post this. Of course those Tigers are the only team with a very crazy curse - not of the Babe or a goat, but of the Colonel - that's right the Curse of the Colonel - he of beloved Kentucky Fried Chicken
fame. So what, you say?The New York Times' Jane L. Levere
was all over the biggest KFC ad campaign ($25 million), ever. So here is a taste of the TV camapign by Foote Cone & Belding
: "people in different work situations - an office, a factory, a construction site - who eat Flavor Station chicken and shout, 'with KFC's Flavor Station, I'm in charge.' The tagline is, 'Be the boss, choose your own sauce.'" Really?
The kicker might be The Office
which is worth a visit simply for the coffee drinking contest. This branded entertainment is much less tired than chicken virals. And be sure to click on the robot. Definetly click on the robot. On the other hand $25 million to tell people about chicken that is basically pre-sauced? It is the year of the chicken. Let's see how much this drives to the bottom line. [YUM Brands Inc. Stock Price: 47.75