Starbucks World Domination Plans
Virginia Postrel points out a recent Newsweek article on Starbucks and their real estate grand strategy. And judging by the article, Starbucks is really just getting started. Evidence here in North Vancouver is the upcoming opening of a new location near Lonsdale Quay at The SeaBus terminal - they just took over the coffee location, literally, right on the landing of the SeaBus. (Already staffers at the brand new Bean Around the World - soon to be strategically places between the two - are suggesting this could be a money move.)
Now here's a little business question. So you are The Second Cup and you vacate a location that Starbucks then jumps on and takes over. As Homer Simpson would say, "D'oh!" Who made that call Mr. Second Cup. (Ed: Um, maybe the lease was up and they had no choice? Never mind, that is still simply business suicide.) Throw him to the wolves Trump style. Terrible business decision.
*Starbucks Gossip blog